Scientific misbehavior: Who to blaim?

HighlightAP/Live Science is reporting on a recent study that suggests one scientist in three is involved in scientific misbehaviors.

Now, let’s see… Those who were involved in research know researchers strive for knoweldge. So the real question is along the lines of: How could researchers remove the incentive to misbehave? Could this have something to do with quantity being more important than quality in the eyes of funding sources?