New advertising channels will draw interest and spending from marketers. Sixty-four percent of respondents are interested in advertising on blogs, 57 percent through RSS and 52 percent on mobile devices, including phones and PDAs.
I’ve yet to understand what makes a blog an advertising channel. Mobile devices are arguably an advertising channel. So are television networks and the world wide web. RSS, perhaps… But blogs…
Blogs are just another kind of web site with a specific format. They’re just date descending ordered logs of posts. Some blogs have traffic. Most don’t. Some are well written. Most aren’t. Some feature high quality information. Most are rumor mills. Most let users comment. Some don’t.
This blog, namely, is a low traffic (around 90,000 page views since I started it 3 months ago), ill written (French being my native language) rumor mill (well, OK, it’s about rumor bashing, but that makes it a rumor mill nevertheless).
In any event, blogs are just another kind of web site rather than an entirely separate distribution channel. The blogosphere is arguably a distributed — and impractical — conversation system. But the idea blogs are something special is an insignificant hay fire.
Via Steve Rubel.