Expectedly, users mostly look at the top results in the normal search result list, and the sponsored result list (color-coded image). It forgets to mention several things, however.
- Are these eyeviews turned into straightforward clicks, or are they only used to validate the search query, i.e. “Are my results relevant enough to go through the list, or should I rephrase the query?”
- Do the clicks on the top results produce more sales, or, as Sam rightly suggests, do the clicks on the last results produce more sales (more on the reason for this another time)?